‘The scammers first create a new Facebook Page geared to a certain product or service such as smartphones, gaming consoles, beauty products, or theme parks. The Page may state or imply that it is an official Page endorsed by a company such as Samsung, Apple, Sony or Disneyland and include stolen graphics that depict the targeted company’s products.
The Page then begins posting messages claiming that it will be giving away free products to selected users:
But, nobody actually wins anything. Ever. The prizes do not even exist. The promised prizes are just the bait used to entice users into liking the page and sharing the promotional posts. By getting people to click the like button as well as spam out the bogus promotions by sharing them with their friends, these fake Pages can accumulate many thousands of likes, often within just a few hours.’
And what do scammers gain from Like Farming pages?
‘When they have accumulated a large number of likes – perhaps 100,000 or more – the scammers can then sell the Page to unscrupulous marketers. These marketers can then re-purpose the Page to suit their needs and use its large “like” base to blast out spam messages promoting their products or services.
Selling Facebook Pages is clearly against Facebook’s Terms of Service. Nevertheless, there is a thriving underground market for established Facebook Pages and the more likes the Page has the more that it can potentially be sold for. There are even marketplace websites and forums set up specifically to buy and sell Facebook Pages.’
