There are some items of news you really don’t want to hear about. The Tories being ahead in the opinion polls, Bristol City gaining promotion as champions of League One but mainly the McDonald’s breakfast being available all day. There should be a law against it.
In my temporarily in-between-jobs state of semi-retirement, I look forward to 10.30 am. Not that I am wishing away my dotage but because McDonald’s stops selling the Sausage and Egg McMuffin at that time. It is the finest breakfast meal on the planet.
Even at Athens Airport some two months ago, I was going through inner turmoil about what to have for breakfast. Should it be some version of a Greek bacon roll, probably involving Feta cheese at some point, or even a healthy salad? My problem was over when I saw the McDonald’s sign. And why I liked seeing the sign is very simple: McDonald’s is the same the the world over. You don’t go into a restaurant in Bristol for a burger tasting and say something like, “Well, that was okay, but I know a particularly good McDonalds in Bath which is far better than this one. Their burgers are to die for!”
Now, I read that the world’s favourite fast food provider is trialling selling its breakfast selection 24/7, happily only in the USA at this time. This is a disaster. I normally have the willpower to avoid McDonald’s during the day. The gherkin alone is a sufficient deterrent for me because a) I can’t stand the bloody things, b) I can’t be arsed to go through the messy hassle of removing it from my burger and c) I can’t be bothered to wait for a gherkin free meal. Easy peasy. But what if I spend the morning, stomach groaning following a mere two Weetabix (banana) some five hours ago, thinking about a Sausage and Egg McMuffin?
I am not going to pretend that the McMuffin is going to prolong my life. A combination of early morning sausage, egg and cheese, as well as a deep fried hash brown, is probably not part of a Weightwatchers plan. But how can I resist?
Not only is the McMuffin incredibly bad for you – unless you run a few marathons immediately afterwards – it’s fast food heaven to die for, probably literally putting you in heaven, or better.
Ronald – I plead with you: don’t do it. No one, apart from people who love your breakfast menu, not to mention the people who love your daytime menu and maybe a few others, will buy it. Well, not that often anyway.
I want to lose weight, not gain it. If I am confronted by the choice of some cereal and 1% fat milk and a McDonald’s breakfast, what am I supposed to do?
Please: just don’t give me the choice. What’s to gain for you, apart from an awful lot of money?
