Too good to be true

by Rick Johansen

We should all be familiar by now with charity scams and how they work. Door-to-door conmen (and women) asking for donations to charities that don’t exist, street collections by scammers who aren’t really collecting for the charities they claim to be collecting for and cold calling and fishing scams, on the phone or by email. The scams are nothing new. They’ve always been there. Inevitably, the internet age has inspired even more fraudsters and they are even more cunning than ever.

I tend to use social media less than I used to. I have got rid of Elon Musk’s X, I refuse to use tik tok, especially since the far right allies of Donald Trump have bought into it, and I have pared back my use of Facebook. The latter is very interesting because of its heavy use of AI generated algorithms which these days plague the site. It homes on anything you say and steers you to all manner of other sites and products, not all of which you might want have anything to do with. I find some of them quite sick-making.

Today I came across one advertisement called Mental Health Matters, which was advertising some very cheap hoodies. The ad goes likes this:

FREE T-Shirts + £20 Hoodies For World Suicide Prevention day! Today Only 
Have you ever struggled with mental health? We’ve been there. And so have many others. Help save a life today with apparel that actually makes a difference
The hoodies have this message:
Mental Health Matters is an actual charity so one might expect all the proceeds from the sales of hoodies would go to them, but no. Dig deeper and actually it’s a hard sell by a company called Still Here Strong. Their website says very little other than ‘Every hoodie is a message of hope for those who need to hear it most‘. Okay, then. Take that on face value and just imagine that someone is walking behind a person wearing it and it persuades them not to carry out an act of self-harm. Job done. In itself, the message on the hoodie is a positive one. The motives of the company selling them – and I am not linking to it – are more questionable.
As an old cynic, I suggest that the company flogging these hoodies are interested in one thing and one thing only: making money. There is no indication that they are making a charitable donation of any kind. Indeed, if they were, they’d surely say so, wouldn’t they? But they don’t say so because, very obviously, they aren’t. So, what’s the actual product actually like? The Trust Pilot consumer review site suggests not very good. Here are some comments:
The product is cheap & nasty…… not from ENGLAND…… I’ve been trying since 22nd December to get a refund and still no luck…!!! Avoid this site at all costs so not worth it!’
‘Total waste of time and money. The sizing is just ridiculous 4xl wouldn’t fit anyone in large.’ ‘Didn’t state it was a Chinese company until you’ve paid. Getting a response for a refund is impossible. DO NOT BUY. SAVE YOUR MONEY AND TIME’
‘No less that 9 emails requesting a refund as the quality was so low and they avoided before trying to force me to get it back to them when their policy states they will provide shipping labels.’
‘Quality is typical cheap polyester. AVOID
And here’s the the thing: I saw a few people wearing them in town last week and can say that these products are low quality tat, made in China. £20 is an extortionate price to pay for such rubbish. Remember the lesson: if something appears to be too good to be true, then it usually is. My main objection to this product and to other companies who want our money is that they are exploiting us. Most of us are kind and don’t like seeing people struggle with illness. We want to help. Despite the positive message on the hoodies, it’s a plain and simple scam. If you want a new hoodie, pay a few bob extra and get a decent one and don’t be taken in by the idea that us mental folk are benefiting in any way.
The whoa, hold on a minute thing with this ‘offer’ is on the actual Facebook page. Still Here Strong says: ‘£20 hoodies and free shirt today only‘ and ‘FREE T shirts for World Suicide Prevention Day!’  But it isn’t ‘today only’. I have seen this ad many times before and if these freebies are for World Suicide Prevention Day, then are you supposed to buy the thing and then keep it until Thursday 10th September 2026 which is … World Suicide Prevention Day this year?
Obviously, we are free to choose where we spend our money. If we want to buy a product carrying a message and don’t care where the money goes, we are free to do so. I have done so in the past. But if we truly want to help improve the state of mental health for actual people, then why not support a genuine not-for-profit charity like Mind?
More than that, be very careful what you click on when using social media. AI is watching and it will seek to exploit you. The door to door conman doesn’t even need to leave his door these days. But we still don’t have to let him in.

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