The last post

by Rick Johansen

When you see a headline on the Bristol Post on-line paper like “Business park could see 10,000 new jobs near Bristol” you think, wow, that’s great news. So, where is this business park going to be? South Gloucestershire? Bath and North East Somerset? South of Bristol by the ring road extension? No, of course not. The new jobs will be in Cardiff.

In a desperate effort to spin Welsh news into something relevant to Bristol, the Post reports that a “huge business, retail and leisure development”, with its own railway station, with the giveaway name: Cardiff Parkway. The Post goes on: “The station would be located on the existing south Wales to London Great Western Mainline, which runs through the site – and runs directly on through Bristol”, which is pretty well the only reference to Bristol at all. This could be something to do with the fact that this is actually a story that is barely relevant to Bristol.

I wonder how the journalists at the Post feel making a living from publishing drivel like this. I’ll bet the “story” has been lifted wholesale from a Welsh newspaper/press release with a misleading headline attached. Not a great deal of actual journalism involved.

Perhaps the newspaper that “all of Bristol asked for but now rather wish was closed down” (I think the slogan was something like this) could try something novel like writing stories about Bristol. The clue is Bristol Post.

With the printed word via newspapers in rapid decline, maybe the Post should take itself off on a final journey to the newspaper version of Switzerland so it could finally be put out of its, and our, misery.

Cardiff isn’t actually “near Bristol” in the same way that South Gloucestershire is “near Bristol”. It’s a crap story from an increasingly crap and irrelevant newspaper.

You may also like