An email arrives from AEG, whoever they are, giving me a series of concert options to treat my mum for this year’s Mother’s Day. “Your mum deserves the best,” goes the blurb. And so she does. “With not long go until Mother’s Day,” they continue, “we’ve got you covered with these amazing shows to give your Mum the gift of music.” Michael Buble, Diana Ross, Duran Duran, Texas, Bryan Adams, J P Cooper (no, nor me), Ann Wilson of Heart and many others. The only problem with this is that my mum is dead.

I am not in any upset about being reminded that my mum is dead. She’s been dead since 1999 so I’ve kind of got used to it. But I am a little miffed that AEG has made an assumption on the basis of nothing that I have a living mother and that, at the age of 95, she might be attracted to the charms of Simon Le Bon. Perhaps, if these recommendations included he legendary crooner Engelbert Humperdinck, of whom my mum was a big fan (she liked his music, too), this might make more sense.

Anyone else receiving such an email who had recently lost their mother, possibly in less than pleasant circumstances, might not act as flippantly and dismissively as me. I know that for many people, the grief of losing a loved one can last forever and they might never get over it. That’s when this nonsense becomes quite offensive.

I realise that there may be a number of people who find the contact from AEG welcome and are already on line, booking their seats to Ann Wilson of Heart’s upcoming gigs, always assuming they have heard of her. I’ve deleted the AEG email and I hope I won’t get any more.